Our world of social media continues to explode. Along with that comes new technologies and new design. While creating a new social media plan for a client over the past few weeks, I determine that my site was too busy and outdated in its design and performance. It has only been about a year since I last had a re-design. However, as someone working with clients on updating who they are and how they operate, I think I need to be as current as possible in addition to looking to the future.
Remaining as current as possible is a challenge. While assembling my social media presentation for the client; there were changes to some of the tools I was recommending. Just a few days ago I became frustrated with the blogging software I was using and decided to go back to a previously used software. Well, just today I received an update to the blogging software I was using and now it is superior to the one I returned to, so here I am again and loving the new features.
Now in the world of an agency you can’t go changing software everyday, but you need to be involved with your current vendors to engage them in moving forward in their development. When I talk to a vendor and ask what they are doing to design and implement touch screen functionality I usually just get ignored. Sometimes they tell me their clients are asking for it. I suggest that most agencies don’t know they should be pushing for this technology.
Insurance agencies are so focused in their world that they are not always aware of what is happening in the outside world and what technologies they should be engaging. I believe that if insurance agencies and companies want to hire and retain the best people they need to have the best technologies. Many days I feel our whole industry is going nowhere fast toward achieving the best technologies.
What are you wishing for? Have you talked to your vendor? What is their response?
Insurance Agency processes, insurance agency workflows, social media