I have heard many people say that they don’t think social media is a very good way to meet people. Usually they say that it is only valuable to meet people face-to-face. I guess these people have forgotten how they probably first met many of their clients by a telephone call. Either the client called in as a prospect or as a new producer they spent a good deal of time making telephone calls to introduce themselves and get interest from the prospect. Also, think about those insurance carrier underwriters and brokers that you talk to almost every day. Have you met all of them in person? Did you always know them the 1st time you ever called them? My experience is that the answer is often, no I haven’t met them. But I have built some great, long term business relationships and friendships with a number of these individuals and I still haven’t met some of them.
I look at today’s social media as the new phone call. Best part is, there is no playing tag or leaving voice mail. Over the past 2 years I have met some pretty great people via social media. Sometimes I am introduced, other times, I introduce myself. Some of them I have never met and some of them I have never talked to on the phone. However, that has not impaired our ability to communicate, help each other and do business together.
In the last few weeks, I have worked with Richard Biever at Copper Lion to have my business cards re-designed and printed. All of this was done via social media and email and payment online. Now you might be asking, how did I find Richard since he is in Indiana and I am in Texas and why did I choose him? The answer is that several months ago Nibby Priest (who I also met via social media) posted a link to what looked like an interesting blog for Mary Biever. That blog was “Tiptoe with the Typewriters“. I liked the post so much that I asked Mary if I could have her as a guest communicator at the Insurance Ecosystem blog. Through following Mary I found that Richard did great design at the Copper Lion. She posted a picture of her new business cards one day and I knew he was the person to design my new cards.
This week I have had a conversation via Twitter with an agent that I have been following for a number of months regarding the need for an APP based on my recent post on YES-Your Agency Needs an APP. I also asked Jason if you could recommend the best area of Detroit for my husband and I to stay over a weekend. He said we needed to talk so we communicated via twitter about a time to talk. When Jason called, he said, this is cool, I don’t think we have ever talked by phone before. He and I discussed my plans for the weekend in Detroit and he gave me his input on where to stay. Now Jason and I began following each other after I began following Ashley. I no longer remember how Ashley and I found each other.
I have many more examples of how social media has provided me with great business and personal connections. I could not have possibly made some of these valuable connections in my regular world without social media. I would most likely not crossed paths with these individuals.
Don’t look down your nose at social media. Learn how it can enhance your life, both business and personal.
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