In January this year I had the privilege of presenting “Turning Social Media Into Social Business” as a breakout session at the Independent Insurance Agents of Texas‘ Joe Vincent Seminar. This was one of three breakout sessions in the last time slot of the day. The session was almost full. I was amazed as there were other sessions offering CE credits and each had great speakers. It seems there was plenty of interest in the session at hand. The questions were plentiful and engaging.

The following is the opening of this session as reported by the Insurance Journal‘s Stephanie K. Jones.

One of the primary reasons why insurance agents don’t jump into the world of social media — such as blogging, Facebook, Twitter, LinkedIn, YouTube, and the myriad other Web-based avenues for reaching out to the world at large — is that they are unsure how to go about it, according to a Texas-based agency consultant, coach and mentor who said there’s a lot of resistance to using such tools in the agency universe.

The link will take you to the Insurance Journal article written by Stephanie K. Jones Social Media Can Drive Traffic to Agency’s ‘Home Base’

Thank you Stephanie for a great article.

Many people that I encounter along my path in life think that social media is a waste of time. Can it be a waste of time. YES! Does it have to be a waste of time? NO! While I can write a lot of stuff about how great social media is for building your business, I believe that an actual example is the best way to demonstrate this.

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Agencies tell me that they don’t know what to blog about and who would be listening to them anyway. It is always interesting to me after I post a blog to watch for comments. Even when I ask an interesting question there are not always comments. Other times when I don’t expect a response, I receive several.

Last week I was privileged to be the facilitator for two sessions at the Big I of Nebraska’s first Technology Day.  In the afternoon session we discussed the potential errors and omissions issues that using social medial my pose and then we looked at the different social media resources.  When we were discussing Twitter.Com, a lady said the following:  I have read that the majority of tweets are meaningless, so why would my agency want to use them?