Last week I was privileged to be the facilitator for two sessions at the Big I of Nebraska’s first Technology Day. In the afternoon session we discussed the potential errors and omissions issues that using social medial my pose and then we looked at the different social media resources. When we were discussing Twitter.Com, a lady said the following: I have read that the majority of tweets are meaningless, so why would my agency want to use them?
I agreed that a very large number of tweets were meaningless to the majority of the world. First I sighted the success of the Dell Twitter program. But that doesn’t exactly put it into perspective for an insurance agency. As with any new tool a business is going to use, they need to understand the tool, what it does and how it can benefit the business. Or maybe, more importantly, how it might benefit the agency’s clients. So here are a few examples of how an agency might use Twitter.
- Announce a new blog post.
- Provide links to changes in laws that might affect the client, such as new rules applying to the use of cell phones.
- Raise awareness to a civic event that needs support.
- Announce promotions within the agency.
- Announce special occasions within the agency, such as a wedding, birth, etc.
For this to be effective, you will need to let your clients and prospects know you have a Twitter account. You might need to provide them with some education about how to sign up for Twitter and why your agency will be using this tool and what for. This allows each client to decide for themselves if they want to follow your agency on Twitter or not.