I read a lot of business focused books. Or let me say, I start a lot of business books that I don’t find compelling enough to finish. Not so the new book by Michael Hyatt – PLATFORM: Get Notice in A Noisy World. About two weeks ago I saw Mike post a twitter about applying to join his launch team for this new book. I was attending a meeting about branding and already on knowledge overload, but this was too tempting. 794 people applied. I feel really lucky and honored to become a part of this team. You can see the PLATFORM Launch Team here.