Amber Naslund and Jay Baer have hit it out-of-the-ballpark with this publication. It is so much more than a book. I firmly believe that if your firm does social media you should read it as you will learn new information. If your firm doesn’t do social media, you must read it. I know so many firms that are not monitoring their brand or engaging with their customers or have no idea of the importance of social media to today’s business environment.











