Brand Camp 2013

Last year we learned about anatomy. Come see what we will learn this year.

Aartrijk Brand Camp 2012

Look at everything we are going to learn. It will definitely be information overload, but always so worth it. “I’m so excited, I can’t hide it!” Twitter hash tag #BrandCamp12. Follow us and see what we are up to.


Take Your Agency to The Next Level

There is still time to register for this event. Learn how to make your agency more competitive and profitable through the latest technology and beyond by attending the Take Your Agency to the Next Level 2011 seminar.


Learn how to gain a competitive edge and increase your profitability through the latest technology and beyond by attending Take Your Agency to the Next Level 2011, May 12-13, 2011.


May 12th is highly-focused for agency principals that will provide a high-level overview without the noise or hype. May 13th is a more technical day designed for network administrators and those seeking more technical knowledge.


  • Get a high-level overview on the latest technology your agency needs to know about including cloud computing, virtualization, mobile computing, and more.
  • Keynote presentation by Larry Linne, President & CEO of Sitkins International, sought-after for his experience helping agencies with vertical growth, agency management, sales, and more.
  • Pat Alexander, agency coach and consultant will show you how to drive your agency’s brand with technology including your website, social media, and other tools.
  • Each attendee receives a copy of “Getting Naked” by Patrick Lencioni, recommended reading by Larry Linne (Sitkins) and Jerry Fetty (SMART I.T. Services) and Pat Alexander.
  • You could win an iPad 2 or a Motorola Xoom

SMART I.T. Services has been providing IT and automation services for agencies for over 20 years and has successfully produced the Take Your Agency to the Next Level seminar series for a decade. Seating is limited and time is running out! Register today at

Insurance Ecosystem Blog Launch

I am pleased to announce the launch today of a new blog Insurance Ecosystem.Com. My vision for this blog is to provide you with communicators that don’t normally blog but have great views and information to share. Each of these individuals has been wooed to blog here because I think they have so much to contribute in their area of expertise. PatAlexander.Com will remain the home base for my voice. I will contribute to this site from time-to-time or enter into the conversation via comments on a particular post.

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I am inviting you to sign up to subscription to this new blog. Currently I plan to have new posts for you on Monday, Wednesday and Friday of each week. I have several committed communicators and some thinking about it. If you know of someone that does not regularly blog that you would like to hear, let me know and I will see if I can entice them to join us. If you are a regular blogger, but would like to join in the conversation here with guest posts, let me know.

I believe that the more we have involved in the conversation the better.

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HIGH-TECC 2009 Reflections

As usual I leave HIGH-TECC with my head chocked full of new information and ideas.   I have yet to check out any of the new ideas, but it could happen very soon.  Maybe later today.

In addition to lots of new ideas, HIGH-TECC is a great time to see old friends, make new friends and strengthen relationships.  I was fortunate to have the week before HIGH-TECC to wrap up some loose ends so that while in Vail I could focus on the people and happenings there.  This is the one conference where there seems to be the time and opportunities for real networking.  I left refreshed, mind cleaned out from the fresh air and ready to be back at it this week.

As usual, Steve provided us with a great program and Jenny kept us all on track.  I am already looking forward to next year.  I would like to ask that you provide comments on HIGH-TECC Day 2 about the various break-out sessions or any other comments you would like to add to the various posts.

In the photo from left to right: April Feldt, Vertafore, Chris Kinsman, Vertafore, me and my husband Gene.  Visit the HIGH-TECC 2009 FaceBook page for more pictures.

HIGH-TECC 2009 – Day 3 – July 22

room photo On the 3rd morning we are all on information overload, but looking for more.  There seems to be no photo from the 3rd morning, but this is a photo from the 1st day when we still look fresh.  As you can see we are hooked into our technology.

As we struggle with waking up our minds Steve forges ahead with his What’s Great In 2009.   He is demonstrating voice recognition software Dragon  Naturally Speaking Version 10 Preferred.  We are moving on to the the many uses of video.  He is discussing a number of uses of video at websites, the use of video for training and how and why to use a Flip Video.  Steve is showing us how to use eyejot to send video emails to clients.

HIGH-TECC 2009 – Day 2 – July 21

Dan Presenting Dan Epstein of ReSource Pro began the day discussing Driving Efficiency & Enterprise Value with Business Process Outsourcing. Dan provided a brief presentation on what Business Process Outsourcing is and how it enhances an agencies ability to build their client relationships. He then opened up the session to questions, answers and discussions. This was one of the best open forums and exchange of information I have been involved in for some time.

HIGH-TECC 2009 – Day 1 – July 20

image Good morning from the 1st day of HIGH-TECC 2009 in Vail, CO.  After opening comments from Steve Anderson we are engaged by Mitch Axelrod, Axelrod & Associates.  His topic, Win the New Game of Business.  Wow what a great opening session.  Some comments to share:

  • Don’t think outside the box, “Throw Away the Box”.
  • Imperfect action beats perfect inaction every time.
  • Ask people why they bought from you.
  • Ask people why they didn’t buy from you.
  • Strengthen your strengths, don’t strengthen your weaknesses.
  • Serve, deliver and serve some more.
  • Thoughts are a dime-a-dozen, Knowledge is scarce and valuable, Wisdom is priceless.
  • Are your systems a barrier to serving your clients or do they provide the tools to serve your clients.

Impowersoft Selects Patricia Alexander to Aspire Advisory Board

I am honored to share this press release with you.  Watch for my review of this product in the July 2009 edition of The Anderson Agency Report.


May 19, 2009

Patricia Alexander: A New Key Member on the impowersoft Team

Today, impowersoft announced the selection of Mrs. Patricia Alexander, CIC, CPIW, as a new member to the Aspire Advisory Board.  As a consultant, coach and mentor to many agencies, her experience spans standard insurance carriers, retail agencies, surplus lines insurance carriers and managing general agencies.  She has been an agency owner in addition to holding several executive level management positions throughout her career. Mrs. Alexander has managed large, national programs both at the insurance carrier level and at the managing general agency level.

Real Time/Download Webinar

I highly recommend this webinar.  I have heard very positive feed back from the agencies I know that have attended.  Independent agencies are deriving major benefits from implementing Real Time as well as Commercial and Personal Lines Download today and I encourage you to attend this highly regarded one hour webinar being put on by the Real Time/Download Campaign on Wednesday, June 3 (1:30-2:30 PM eastern time) and on Wednesday, July 1 (1:30-2:30 PM eastern time).  ACT has gotten great agent and carrier attendance at previous showings of this Webinar, averaging 390! I encourage you register for this webinar today.