Archives for March 2010

Building Your Business With Social Media

Many people that I encounter along my path in life think that social media is a waste of time. Can it be a waste of time. YES! Does it have to be a waste of time? NO! While I can write a lot of stuff about how great social media is for building your business, I believe that an actual example is the best way to demonstrate this.

How to Plan for A User Group Meeting

I got some great feed back on my blog Reflecting On User Group Meetings. Thanks to all that commented at this blog, on facebook and via twitter. I used a picture in the previous post that showed the audience bored and asleep. I have attended many user group meetings where, while no one had their head on a table they were dosing or not paying attention. In order to get a different result you must plan what and who should attend.

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Reflecting on User Group Meetings

I am on my way to a user group meeting. I have been to many of these over the years. User groups vary in size and the structure of their meetings. Generally they are structured on the premise of providing information and training to their user base. Some user groups do a better job at this than other do. Does this picture look familiar.? Have you ever felt like this during a session or several sessions?

Should There Be Creativity In An Insurance Agency?

This article was created after reading “Driven by Distraction – How Twitter and Facebook Make Us More Productive Workers” from the March 2010 WIRED Magazine. I would encourage you to read the entire article.

My prospects and clients often tell me that they want everyone in their agency to do things the same way. That is what they expect me to accomplish when they engage my services. Well, what exactly does that mean? Do they want a bunch of robots that can’t think for themselves? It is very important that an insurance agency has standards, procedures and workflows and that everyone follow them. But these defined standards, procedures and workflows address processes. What about thinking, negotiating, customer service, marketing and a host of other situations that arise everyday?

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