Pat Alexander Website Updates

If you are receiving this post via email no subscription action is needed on your part. If you subscribed via RSS you need to re-subscribe. If you haven’t previously subscribed, please do so today.

I have been working with the awesome Kim Woodbridge over the past few weeks to accomplish both some visual and structural updates to this website. My goals in the process were to:

  1. Move more important action items to the forefront of the site.
  2. Move from FeedBurner for subscribers to Aweber.
  3. To eliminate unneeded plugins.
  4. Implement better use of SEO on pages and blog posts.

Action Items – I have taken lessons from my marketing friends here. The Search and Social Media information is all now contained in the header of the site. In this way, it is seen immediately and is on every page of the site. Visitors can more easily find what they are looking for or engage with me immediately. I have also added my Google+ and Pinterest links.

AWeber – My friend Ryan Hanley wrote about changing to AWeber in this article several months ago. I have been using Feedburner to manage my RSS and email subscribers. I decided that I needed to move to a fully customizable information delivery system as I continue to expand the functionalities of my websites.

PluginsPlugins are great tools. However, they need to be reviewed from time-to-time. Some plugins are not maintained and may become problematical when there are updates to WordPress. New plugins with more functionality appear everyday. Too many plugins can slow down your site. So from time-to-time I review these and eliminate those not needed any longer or replace with better plugins.

SEO – Also know as Search Engine Optimization is what drives a search on the web to find you. I have not been diligent in managing this on pages and post. While my website comes up as the #2 item in the search, my blogs & pages no longer follow right under that search as they used to. Thus more is need to get more real estate on the page.

A website is not once & done. It should always be growing, remaining relevant and improving.

What have you done to update or improve your website recently?


  • Pat,

    Love what you’re doing. You’re going to love Aweber. I know I do.

    For nice looking Aweber optin forms (if you don’t want to design them yourself in Aweber) try OptinSkin. I used that for a while before I moved to the Thesis 2.0 framework which had it’s own simple Optin forms that I liked. Optin Skin is like $45 bucks but you can do a lot with it…

    Best of luck!!

    Ryan Hanley

    • Ryan, thanks for comments and always sharing great tools. I will look into OptinSkin for use with this site as its theme is Genesis. I am working on Insurance Ecosystem next, on old Thesis platform. I’m trying to decide about moving it to Thesis 2.0. I did that on The Glamour of the Road and I am totally lost. I need to spend some real time with it and the help guide.

      • Once you get into Thesis 2.0 you’re going to love it. It’s so customizable and really limitless with what you can do.

        We can discuss more on the 30th at Paradiso Presents if you like.