Why Should You Attend a Social Media Workshop?

Yesterday I attended one of Mike Wise‘s Social Tech Boot Camps. When I added this event to our calendar, my husband asked why I needed to attend such a workshop? After all, I spend a lot of time involved in social technology, I work with agencies on their social media plans and best practices. The majority of the attendees a this particular session were involved in benefits coverages. That brought a whole different perspective for me based on their views verses those of the property and casualty sector of the industry.